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    The Power of Less: How doing less can produce better business results.

    "Minimalist design has been in vogue for decades. But when did we become enamored of the stripped-down business practice? When did business really start to leverage the power of less?"

    "Google has led the way here. Remember the first time you landed on that spare, slightly dorky page, with just a multicolor logo and an empty box? We take it for granted now, but at the time it was revolutionary; every other search portal was competing to cram as many links, categories, ads and blinking gifs into 800x1200 pixels as it could. How, we asked, could a site with nothing on it make any money? How long will it be around?"

    “While Twitter has created practically an entire category out of the tiniest of business plans, think how many other industries could benefit from embracing the power of less. Health care is an industry crushed by the weight of its complexity, but even in that sector there are upstarts like Hello Health that are getting back to basics and providing more convenience, access and effectiveness by doing dramatically less.”

    "...As budgets come back, will we rush to return to the bloated, over-featured products and services we enjoyed before we were forced to make do with something simple? Now that I've flown Southwest and discovered that I can change my flight with three clicks of the mouse and no change fees, will I really go back to United? For businesses and consumers alike, the mantra of less may have gotten a leg up from necessity, but it will continue to climb on the footholds of choice. The genie is out of the bottle. Embrace the power of less."

    via Forbes

    • 8 February 2010
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  • mark smillie's Space

    Mark Smillie is a serial entrepreneur. He has spent the last 6 years working on a number of ventures related to indie film distribution, the "Open Web" and Retail Healthcare.

    Previously, he spent his career analyzing investment opportunities as an Equity Research Analyst at Alex. Brown, and The Seidler Cos, and as an Investment banker, at Roth Capital and TripleTree. His focus has been in Pharma, Biotech, Med Device, Molecular Diagnostics, Wireless Healthcare and Web 2.0 Software. He has also spent time working for Gilead Sciences, Syntex Labs, consulting companies and a database software company.

    His experience has given him a unique perspective on how companies are built and run. He is a firm believer in the "Hollywood" approach to running companies as "projects" and outsourcing to tap into the best talent the globe has to offer.

    He has been a founder of Stonehenge Productions, Objective Insights, localmo.com, zinsum.com, TodsCircus.com and a variety of other web service companies as well as a boutique ad agency: SpotOn Marketing Communications. He has also developed a number of iPhone Apps currently on iTunes App Store. He maintains a blog here and at mfsmillie.com.

  • About mark smillie

    Mark Smillie is a serial entrepreneur. He has spent the last 6 years working on a number of ventures related to indie film distribution, the "Open Web" and Retail Healthcare.

    Previously, he spent his career analyzing investment opportunities as an Equity Research Analyst at Alex. Brown, and The Seidler Cos, and as an Investment banker, at Roth Capital and TripleTree. His focus has been in Pharma, Biotech, Med Device, Molecular Diagnostics, Wireless Healthcare and Web 2.0 Software. He has also spent time working for Gilead Sciences, Syntex Labs, consulting companies and a database software company.

    His experience has given him a unique perspective on how companies are built and run. He is a firm believer in the "Hollywood" approach to running companies as "projects" and outsourcing to tap into the best talent the globe has to offer.

    He has been a founder of Stonehenge Productions, Objective Insights, localmo.com, zinsum.com, TodsCircus.com and a variety of other web service companies as well as a boutique ad agency: SpotOn Marketing Communications. He has also developed a number of iPhone Apps currently on iTunes App Store. He maintains a blog here and at mfsmillie.com.

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